Because bioethanol is clean burning, EcoSmart Fire models do not need a chimney or a flue, or a utility connection – offering the ultimate in design simplicity and flexibility.Learn More
Fueled by e-NRG Bioethanol
e-NRG is specifically formulated to produce a vibrant orange flame.
Lose the chimney and the flue and keep the heat in - no smoke, no soot, no ash.
Indoor & Outdoor Fires
Our extensive collection offers you unprecedented choice and is the perfect solution to any design or decor.
Efficiency Over 90%
No flue or chimney means that the heat generated by the fireplace during combustion isn't lost up the chimney.
No Gas, No Electricity, no Flue
Our ethanol burners are self-contained and require no gas or electrical utility connections - speeding up installation.
Quick and Easy Installation
No flues or connection to utilities brings construction costs down and saves you time and money.
Behind our stylish façade is a sophisticated combustion system that uses the cleanest, most efficient fuel source on the market: bioethanol.
Flex Fireplaces vs Gas Fireplaces
Top 3 reasons why homeowners, builders, architects and designers choose Flex Series over Gas Fireplaces.
Select Your Flex in 3 Simple Steps
Considering a Flex Series fireplace insert? Select yours in 3 simple steps with our guide.
Thinking Outside The Firebox
Our Flex series offer one of a kind fire solution that adds versatility, value, and quality to any installation.
The 8 Iconic Flex Styles
Beyond warmth and ambiance, Flex Series creates a luxurious focal point, adds character and interest to the room, and helps define layouts and use of space.
Turn Your Home Into a Peaceful Retreat
The allure of a dancing flame brings feelings of relaxation and comfort creating a space to disconnect and unwind.
When quality, style, reliability and safety are paramount, EcoSmart Fire is the fire of choice for connoisseurs of style and substance.
Part of MAD
From product development to sourcing materials and manufacturing, packaging and logistics, sales and marketing, we live and breathe our brands with passion.Learn More
Installations of our product in a diverse number of environments, we’re proud of what we’ve created.
Exclusive benefits designed for the needs of our trade, commercial and retail partners.
We’re well versed in shipping to all corners of the globe with 75+ countries under our belt.
1-on-1 expert consultation and ongoing support after the product installation.
Years of experience building up a network of awesome suppliers.
We stand behind our products with 180 days easy returns and 1-year warranty.
How Can We
Step-by-step guidance to find the right solution for your needs, trade professional benefits, and ongoing support before and after your purchase.Say Hello
From product selection, to material sourcing, and project reviews, our team is here to help.
Our unparalleled support and versatile product range makes designing with fire simpler than ever.
Can't make it to our showroom? Book an online consultation with our team of specialists.
Smart pricing, personalised support and unparalleled creative freedom.
Enjoy exclusive discounts across our entire range of fireplaces and fire pits.